I work with lifestyle and wellness brands to tell their stories in impactful and engaging ways.
Increasingly, I support conscious brands with a passion for making a difference, be it for individuals or the planet.
My gift is to curate and connect, selecting the best of the best across a variety of industries, bringing together places, people and practices and shining a light for others to explore and experience for themselves.
With an extensive career running communications and editorial strategies whilst writing for the world’s best media, I have a varied and extensive skill-set that makes me a very useful member of the team.
My approach is to support your growth and bring out the best of what you have to offer, working with both brands and individuals to define their vision and how to achieve this through story-telling and meaningful engagement.
If you have a message to share or new brand to launch, a wellness programme to design, community to build or a revolution to start, please drop me a line.
CONTENT DIRECTOR AND COUNTRY AMBASSADOR
Creating content for conscious businesses is a dream for me! New World Native is the new conscious LinkedIn for health and wellness professionals to connect and share their work, becoming a global resource to connect those seeking support with experts in their area. As Content Director, I am dedicated to evolving their journal into a global editorial platform for Wellness. As Country Ambassador for Portugal and the Uk, I get to invite all the wonderful healers and wellness professionals I meet to become part of the community. Watch this space, or reach out if you want to be a part of the movement.
EDITOR AND ONLINE CONTENT STRATEGY
Far more than a property company, these guys have serious vision - always ahead of the curve when it comes to property and market trends and in constant evolution as a business, which makes them really exciting to work with. I am behind their content platform, an online magazine called The Athena Journal which tracks trends in lifestyles across their destinations. I also write lifestyle guides, copy and newsletters for them, across travel, property and investment.
PRODUCER & COUNTRY DIRECTOR
During my years in Brazil, I ran the Brazil office for online video magazine Crane.tv, managing a network of freelancers, and creating and producing branded video content for clients like Havaianas and the Argentine tourism board, as well as for their editorial platform. You can watch some of those pieces here.
CULTURAL PROGRAMMING AND SOCIAL STRATEGY AND PRODUCTION
During Miami Art Basel 2015, Absolut Elyx hosted a pop-up penthouse in the newly opened Edition Hotel. I was responsible for devising and executing their cultural programming for the week with Crane.tv, centred upon a celebration of Latin America’s emergence as a new cultural super-power. Casa Elyx’s cultural programming ensured that the space was a dynamic hub of influencers and industry defining characters, and one of the stand-out brand events of the show. With my killer crew of videographers, we created a suite of content across social media channels that saw the brand's engagement jump 129% in that month.
EDITORIAL CURATION
Curating branded travel guides for American Express' Black Card Members
EDITORIAL CURATION
Writing printed travel guide for Jacada Travel to Brazil.